Small Business Management: Launching And Growing New Ventures by Justin LongeneckerSmall Business Management: Launching And Growing New Ventures by Justin Longenecker

Small Business Management: Launching And Growing New Ventures

byJustin Longenecker, Leo B. Donlevy, Terri Champion

Paperback | January 24, 2012

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Small Business Management: Launching and Growing New Ventures is a comprehensive guide for future business owners and entrepreneurs and provides a perfect balance between the theoretical side of starting and managing a small business and the practical application of the tasks of running a business.
Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market from the first edition of the book 50 years ago. In addition to this market-leading text, he wrote a number of other business books and numerous articles in journals such as JOURNAL OF SMALL BUSINESS MANAGEMENT, ACADEMY OF MANAGEMENT REVIEW, BUSINESS ...
Title:Small Business Management: Launching And Growing New VenturesFormat:PaperbackDimensions:608 pages, 10 × 8 × 0.87 inPublished:January 24, 2012Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176503900

ISBN - 13:9780176503901


Rated 4 out of 5 by from Beginner's guide to entrepreneurship I had to buy this for an intro entrepreneurship class. Very easy to understand and really goes over the core concepts of business.
Date published: 2017-12-23

Table of Contents

Part One: Entrepreneurial Opportunity Chapter 1: Entrepreneurs Chapter 2: Start-up and the Need for Competitive Advantage Chapter 3: Family EnterpriseChapter 4: Franchising and BuyoutsPart Two: Planning and Marketing New Ventures Chapter 5: Developing an Effective Business Plan Chapter 6: Small Business Marketing, Product, and Distribution StrategiesChapter 7: Promotional and Pricing StrategiesChapter 8: Global MarketingPart Three: Managing New Venture Operations Chapter 9: The New Venture Team, Small Firm Management, and Managing Human Resources Chapter 10: Form of Organization and Legal Issues Chapter 11: Selecting a Location and Planning the Facilities Chapter 12: Operations Management and Control Systems Chapter 13: Financing Requirements, Pro Forma Financial Statements, and Sources of FinancingChapter 14: Evaluating and Managing Financial Performance Chapter 15: Managing Growing Firms and Exit Strategies Cases Appendix A: Sample Business Plan: Pulse Dance Inc.Endnotes Glossary Index