Small Business Management: Launching And Growing New Ventures by Justin LongeneckerSmall Business Management: Launching And Growing New Ventures by Justin Longenecker

Small Business Management: Launching And Growing New Ventures

byJustin Longenecker, Leo B. Donlevy, Terri Champion

Paperback | February 6, 2015

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Help your students realize their dreams of small business success with Small Business Management: Launching and Growing New Ventures, Sixth Canadian Edition. This text incorporates current theory and practice relating to starting, managing, and growing small firms. With well-balanced coverage of critical small business issues, innovative tools, engaging examples, and integrated resource package, Small Business Management provides instructors with the necessary tools to support the varied goals of those seeking independent business careers. Students appreciate the text's clear and concise writing style that makes business concepts understandable, and the real-world examples and hands-on activities that help them understand how to apply those concepts. The sixth Canadian edition is available with MindTap, a powerful online platform that provides a clear learning path that gets students thinking like entrepreneurs.
Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market from the first edition of the book 50 years ago. In addition to this market-leading text, he wrote a number of other business books and numerous articles in journals such as JOURNAL OF SMALL BUSINESS MANAGEMENT, ACADEMY OF MANAGEMENT REVIEW, BUSINESS ...
Title:Small Business Management: Launching And Growing New VenturesFormat:PaperbackDimensions:576 pages, 10 × 8 × 0.75 inPublished:February 6, 2015Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176532218

ISBN - 13:9780176532215

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Rated 4 out of 5 by from Beginner's guide to entrepreneurship I had to buy this for an intro entrepreneurship class. Very easy to understand and really goes over the core concepts of business.
Date published: 2017-12-23

Table of Contents

PrefacePart One: Entrepreneurial OpportunityChapter 1: EntrepreneursChapter 2: Start-Up and the Need for Competitive AdvantageChapter 3: Family EnterpriseChapter 4: Franchising and BuyoutsPart Two: Planning and Marketing New VenturesChapter 5: Developing an Effective Business PlanChapter 6: Small Business Marketing, Product, and Pricing StrategiesChapter 7: Distribution and Promotional StrategiesChapter 8: Global MarketingPart Three: Managing New Venture OperationsChapter 9: The New Venture Team, Small Firm Management, and Managing Human ResourcesChapter 10: Form of Organization and Legal IssuesChapter 11: Selecting a Location and Planning the FacilitiesChapter 12: Operations Management and Control SystemsChapter 13: Understanding Financial Statements and ForecastingChapter 14: Sources of Financing Chapter 15: Managing Growing Firms and Exit StrategiesCases Appendix A: Sample Business Plan: Magma Thermal BarriersEndnotes Glossary Index