Small Business Management: Launching & Growing Entrepreneurial Ventures

byJustin G. Longenecker, J. William Petty, Leslie E. Palich

Hardcover | January 8, 2016

Small Business Management: Launching & Growing Entrepreneurial Ventures by Justin G. Longenecker
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SMALL BUSINESS MANAGEMENT, 18e, provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. This market-leading text places you in the role of decision-maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The book's thorough emphasis on building business plans ensures that you can effectively create, manage, and analyze a plan for your own venture. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 52 years ago.
Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market when he wrote the first edition of the book more than 50 years ago. In addition to this market-leading text, he authored a number of other meaningful business books and numerous articles in journals, such as Journal of Small Business Management, Acade...
Title:Small Business Management: Launching & Growing Entrepreneurial VenturesFormat:HardcoverProduct dimensions:712 pages, 10.9 X 8.4 X 1.1 inShipping dimensions:712 pages, 10.9 X 8.4 X 1.1 inPublished:January 8, 2016Publisher:South-Western College PubLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1305405749

ISBN - 13:9781305405745

Appropriate for ages: All ages

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