Small Data: The Tiny Clues That Uncover Huge Trends

byMartin LindstromForeword byChip Heath

February 23, 2016|
Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom
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about

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing

Hired by the world''s leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers'' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You''ll learn.

. How a noise reduction headset at 35,000 feet led to the creation of Pepsi''s new trademarked signature sound.
. How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO''s incredible turnaround.
. How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.
. How a toy stuffed bear in a girl''s bedroom helped revolutionize a fashion retailer''s 1,000 stores in 20 different countries.
. How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.
. How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

MARTIN LINDSTROM is a foremost consultant to a who''s who of leading companies. He is the author of the international bestseller, Buyology, and five other books on branding and consumer behavior. In 2009, Time Magazine recognized him as among the top 100 Most Influential People in The World, and this year, an independent study among ...
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Title:Small Data: The Tiny Clues That Uncover Huge Trends
Format:Hardcover
Product dimensions:256 pages, 9.49 X 6.35 X 1 in
Shipping dimensions:256 pages, 9.49 X 6.35 X 1 in
Published:February 23, 2016
Publisher:St. Martin's Publishing Group
Language:English
Appropriate for ages:All ages
ISBN - 13:9781250080684

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