Small Data: The Tiny Clues That Uncover Huge Trends

February 14, 2017|
Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom
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about

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior.

Small Data combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands, and along the way, reveals surprising and counterintuitive truths about what connects us all as humans.

Martin Lindstrom is a foremost consultant to a who's who of leading companies. He is the author of the international bestseller, Buyology, and five other books on branding and consumer behavior. In 2009, Time Magazine recognized him as among the top 100 Most Influential People in The World, and this year, an independent study among 3...
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Title:Small Data: The Tiny Clues That Uncover Huge Trends
Format:Paperback
Product dimensions:256 pages, 8.26 X 5.51 X 0.72 in
Shipping dimensions:256 pages, 8.26 X 5.51 X 0.72 in
Published:February 14, 2017
Publisher:Picador
Language:English
Appropriate for ages:All ages
ISBN - 13:9781250118011

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