Smart Customers and Retail Promotions: Empirical evidence and supply chain implications by Julia FreiheitSmart Customers and Retail Promotions: Empirical evidence and supply chain implications by Julia Freiheit

Smart Customers and Retail Promotions: Empirical evidence and supply chain implications

byJulia Freiheit

Paperback | September 27, 2001 | German

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The author develops a model, which allows a highly accurate forecast of demand, taking into account "smart" customer behavior and promotional activities.
Dr. Julia Freiheit war wissenschaftliche Mitarbeiterin von Prof. Dr. Arnd Huchzermeier am Lehrstuhl für Produktionsmanagement der WHU in Vallendar. Derzeit ist sie als Prüferin bei Dr. Schlage & Co. OHG in Hamburg tätig.
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Title:Smart Customers and Retail Promotions: Empirical evidence and supply chain implicationsFormat:PaperbackPublished:September 27, 2001Publisher:Deutscher UniversitätsverlagLanguage:German

The following ISBNs are associated with this title:

ISBN - 10:3824474514

ISBN - 13:9783824474516

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Table of Contents

The German retail industry - Supply chain management and efficient consumer response - Promotions and consumer choice - Customers, retailer and manufacturer - Empirical analysis and inventory model with optimal promotions