Smart Growth: Building an Enduring Business by Managing the Risks of Growth by Edward D. Hess

Smart Growth: Building an Enduring Business by Managing the Risks of Growth

byEdward D. Hess

Kobo ebook | June 1, 2010

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Wall Street believes that all public companies should grow smoothly and continuously, as evidenced by ever-increasing quarterly earnings, and that all companies either "grow or die." Introducing a research-based growth model called "Smart Growth," Edward D. Hess challenges this ethos and its dangerous mentality, which often deters real growth and pressures businesses to create, manufacture, and purchase noncore earnings just to appease Wall Street.

Smart Growth accounts for the complexity of growth from the perspective of organization, process, change, leadership, cognition, risk management, employee engagement, and human dynamics. Authentic growth is much more than a strategy or a desired result. It is a process characterized by complex change, entrepreneurial action, experimental learning, and the management of risk. Hess draws on extensive public and private company research, incorporating case studies of Best Buy, Sysco, UPS, Costco, Starbucks, McDonalds, Coca Cola, Room & Board, Home Depot, Tiffany & Company, P& G, and Jet Blue. With conceptual innovations such as an Authentic Earnings and Growth System framework, a seven-step growth funnel pipeline, a Growth Decision Template, and a Growth Risks Audit, Hess provides a blueprint for an enduring business that strives to be better, rather than simply bigger.

About The Author

Edward D. Hess is professor of business administration and Batten Executive-in-Residence at The Darden Graduate School of Business at the University of Virginia. He founded both the Center for Entrepreneurship and Corporate Growth and the Values-Based Leadership Institute at Goizueta Business School at Emory University.

Details & Specs

Title:Smart Growth: Building an Enduring Business by Managing the Risks of GrowthFormat:Kobo ebookPublished:June 1, 2010Publisher:Columbia University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0231521758

ISBN - 13:9780231521758

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This book is easily read and provides keen advice for individuals and companies that are involved in company strategic planning. If you are thinking about growing your company in a smart way, this is a must-read.