Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever…

Paperback | March 17, 2009

byBarbara Smit

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Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.

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From the Publisher

Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success. But by the end of World War II a vicious feud had torn the Dasslers ap...

Barbara Smit has written forThe Financial Times(London),The International Herald Tribune,The Economist, andTime, among other publications. She lives in France.

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Format:PaperbackDimensions:400 pages, 8 × 5.31 × 0.91 inPublished:March 17, 2009Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0061246581

ISBN - 13:9780061246586

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“SNEAKER WARS is great for understanding the ins and out of the industry.”