Social Entrepreneurship: A Modern Approach to Social Value Creation by Arthur C. BrooksSocial Entrepreneurship: A Modern Approach to Social Value Creation by Arthur C. Brooks

Social Entrepreneurship: A Modern Approach to Social Value Creation

byArthur C. Brooks

Paperback | March 18, 2008

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This text brings together the established pedagogy of entrepreneurship with cutting edge nonprofit and public management tools.

Measuring social value, earned income, donations and government income, entrepreneurial fundraising and marketing, and social enterprise business plans.

For the entrepreneur who seeks to understand the social and non-for-profit sectors.

Arthur C. Brooks (born May 21, 1964) is an American author, social scientist and musician, and currently serves as the president of the American Enterprise Institute. At the age of 19, he left college to play the French horn professionally. After touring internationally and recording several albums, he eventually landed in the City Orc...
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Title:Social Entrepreneurship: A Modern Approach to Social Value CreationFormat:PaperbackDimensions:208 pages, 9.1 × 6 × 0.6 inPublished:March 18, 2008Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132330768

ISBN - 13:9780132330763

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Table of Contents

Chapter 1:    An Introduction to Social Entrepreneurship

Chapter 2. Ideas and opportunities

Chapter 3. Developing the social enterprise concept

Chapter 4. Social enterprise business plans

Chapter 5. Measuring Social Value

Chapter 6. Earned income

Chapter 7. Donations and government income

Chapter 8. Entrepreneurial fundraising and marketing

Chapter 9. Launch, growth, and goal attainment