Social Marketing Research for Global Public Health: Methods and Technologies by W. Douglas Evans

Social Marketing Research for Global Public Health: Methods and Technologies

byW. Douglas Evans

Paperback | July 28, 2016

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Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. More than ever, public health practitioners rely on these new marketing and communications technologies topromote longstanding goals like disease prevention and fostering social responsibility. Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. It also provides practical advice topractitioners seeking to assess their interventions, along with examples for effective outreach to promote smoking cessation, financial literacy, and other social goods. Combining overviews of marketing theory and methodology with practical chapters specific to public health, Social Marketing Research for Global Public Health provides a crucial and holistic understanding for this new imperative in the field.

About The Author

W. Douglas Evans, Ph.D., is Professor of Prevention and Community Health at The George Washington University. He has published extensively on the effectiveness of health communication and marketing for behavior change. He conducts research on health branding and the development and evaluation of new health technologies. He works both i...
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Details & Specs

Title:Social Marketing Research for Global Public Health: Methods and TechnologiesFormat:PaperbackDimensions:312 pages, 9.25 × 6.12 × 0.68 inPublished:July 28, 2016Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199757399

ISBN - 13:9780199757398

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