Social Marketing Research for Global Public Health: Methods and Technologies

Paperback | July 28, 2016

byW. Douglas Evans

not yet rated|write a review
Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. More than ever, public health practitioners rely on these new marketing and communications technologies topromote longstanding goals like disease prevention and fostering social responsibility. Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. It also provides practical advice topractitioners seeking to assess their interventions, along with examples for effective outreach to promote smoking cessation, financial literacy, and other social goods. Combining overviews of marketing theory and methodology with practical chapters specific to public health, Social Marketing Research for Global Public Health provides a crucial and holistic understanding for this new imperative in the field.

Pricing and Purchase Info

$76.95

Ships within 1-2 weeks
Ships free on orders over $25

From the Publisher

Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. More than ever, public health practitioners rely on these new marketing and communications technologies topromote longstanding goals like disease preve...

W. Douglas Evans, Ph.D., is Professor of Prevention and Community Health at The George Washington University. He has published extensively on the effectiveness of health communication and marketing for behavior change. He conducts research on health branding and the development and evaluation of new health technologies. He works both i...

other books by W. Douglas Evans

The Elevator Family
The Elevator Family

Paperback|Jul 10 2001

$6.99

Glaciers and Glaciation, 2nd edition
Glaciers and Glaciation, 2nd edition

Kobo ebook|Feb 4 2014

$110.17

Cactuses of Big Bend National Park
Cactuses of Big Bend National Park

Kobo ebook|Jul 22 2010

$11.19 online$14.50list price(save 22%)
see all books by W. Douglas Evans
Format:PaperbackDimensions:312 pages, 9.25 × 6.12 × 0.68 inPublished:July 28, 2016Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199757399

ISBN - 13:9780199757398

Look for similar items by category:

Customer Reviews of Social Marketing Research for Global Public Health: Methods and Technologies

Reviews