Social Media and Public Relations: Eight New Practices for the PR Professional by Deirdre K. BreakenridgeSocial Media and Public Relations: Eight New Practices for the PR Professional by Deirdre K. Breakenridge

Social Media and Public Relations: Eight New Practices for the PR Professional

byDeirdre K. Breakenridge

Paperback | April 17, 2012

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In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions… reflect social media realities throughout your policies and governance… generate greater internal collaboration, eliminating silos once and for all… listen to consumers’ conversations, and apply what you’re learning… build communications crisis plans you can implement at a moment’s notice… develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”… take the lead on identifying and applying metrics… and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.
Deirdre K. Breakenridge is Chief Executive Officer of Pure Performance Communications, a strategic communications and technology consulting firm in the New York Metro area. A 20+ year veteran in PR and marketing, Breakenridge has counseled senior-level executives at Fortune 500 companies. As a five-time published author and entrepreneu...
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Title:Social Media and Public Relations: Eight New Practices for the PR ProfessionalFormat:PaperbackDimensions:176 pages, 8.9 × 5.9 × 0.6 inPublished:April 17, 2012Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132983214

ISBN - 13:9780132983211

Reviews

Rated 2 out of 5 by from Not as good as expected I thought this would be an easier read and a little bit more interesting. I found it dry and a bit confusing.
Date published: 2017-12-01

Table of Contents

Foreword by David Armano     viii
Introduction:  When Social Media Meets PR, Communication Unites with Technology     1
Chapter 1    PR Practice #1: The PR Policymaker     8
Chapter 2    New Practice #2: The Internal Collaboration Generator     23
Chapter 3    New Practice #3: The PR Technology Tester     37
Chapter 4    New Practice #4: The Communications (COMMS) Organizer     54
Chapter 5    New Practice #5: The Pre-Crisis Doctor     71
Chapter 6    New Practice #6: The Relationship Analyzer     87
Chapter 7    New Practice #7: Reputation Task Force Member     103
Chapter 8    New Practice #8: Master of the Metrics     118
Chapter 9    Using Your New PR Practices to Become an Influencer and Change Agent     134
Chapter 10  The Future of PR and Social Media     146
Appendix    The Social Media Strategy Wheel     157
Index     160