Social Media Audits: Achieving Deep Impact Without Sacrificing The Bottom Line by Urs E GattikerSocial Media Audits: Achieving Deep Impact Without Sacrificing The Bottom Line by Urs E Gattiker

Social Media Audits: Achieving Deep Impact Without Sacrificing The Bottom Line

byUrs E GattikerEditorUrs E Gattiker

Other | March 31, 2014

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Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional shout marketing' to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities.

  • Offers guidance on the use of social media and measuring the success of social media in a business environment
  • Provides practical information on what social media can do for business and how it can be used
  • Aimed at those who use social media in their workplace
Urs E. Gattikeris Chief Technology Officer at My.ComMetrics.com, a web-based benchmarking software for corporate blogs. Urs draws on a wealth of experience as an analyst, managing and executing social media projects for clients, helping them enhance their online presence using data.
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Title:Social Media Audits: Achieving Deep Impact Without Sacrificing The Bottom LineFormat:OtherDimensions:310 pages, 1 × 1 × 1 inPublished:March 31, 2014Publisher:Woodhead PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1843347458

ISBN - 13:9781843347453

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Table of Contents

Part 1Setting the stage: Setting the stage; Community love: Observing, connecting and helping customers
Part 2Decide in haste, repent at leisure: Think strategic; Cost and benefits: Killing the useless metrics; Finding the best social monitoring approach: Another fairy tale
Part 3Focusing on impact: Preparing the process; Managing continuous improvement; Controlling and evaluating the process; Conclusion: Think outside the box
Appendices