Social Media, Fame, and Influence

Kobo ebook | June 7, 2010

byJuliette Powell

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This is the eBook version of the printed book.

This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats.

 

 

The microcelebrity phenomenon: using social networking when possible to become the world’s #1 expert in your super-narrow niche.

 

 

When Nintendo introduced the Wii, it challenged the conventional idea of what makes a system worth playing. Then, a Carnegie Mellon graduate student used the same system to challenge the public’s notion of who’s an expert. Johnny Chung Lee discovered the Wii’s $40 controller could be repurposed to create high-tech devices rivaling competitors 100 times as expensive. Within a year, Lee’s YouTube Channel attracted more than 10 million views…

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From the Publisher

This is the eBook version of the printed book. This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats.     The microcelebrity phenomenon: using social networking when possible...

Format:Kobo ebookPublished:June 7, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132120208

ISBN - 13:9780132120203

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