Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool by Daniel HurrleSocial Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool by Daniel Hurrle

Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a…

byDaniel Hurrle, Julia Postatny

Paperback | February 27, 2015

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This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic.
Daniel Hurrle and Julia Postatny completed their Master's Degree under the supervision of Prof. Dr. Dirk-Mario Boltz in International Marketing Management (M.A.) at the Berlin School of Economics and Law. With several long-term stays in the USA, Canada, Singapore and Europe along with hands-on experience in international companies they...
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Title:Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a…Format:PaperbackDimensions:117 pages, 21 × 14.8 × 0.01 inPublished:February 27, 2015Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3658088214

ISBN - 13:9783658088217

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Table of Contents

Social Media Environment and Marketing.- Scientific Institutions and Young Academics.- Online Survey, Benchmark Analysis and Expert Interviews.- Social Media Concept: Content, Platforms, Monitoring.