Social Media: How to Engage, Share, and Connect by Regina Luttrell

Social Media: How to Engage, Share, and Connect

byRegina Luttrell

Kobo ebook | August 19, 2016

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Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:

– a thorough history of social media and pioneers of the field;
– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;
– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
– real-world examples of successful social media campaigns.


This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

Details & Specs

Title:Social Media: How to Engage, Share, and ConnectFormat:Kobo ebookPublished:August 19, 2016Publisher:Rowman & Littlefield PublishersLanguage:English

The following ISBNs are associated with this title:

ISBN:9990052383132

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