Social Media Management: Persuasion in Networked Culture by Ben Shields

Social Media Management: Persuasion in Networked Culture

byBen Shields

Paperback | December 15, 2016

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Social media technologies are not only changing the way we communicate, but also disrupting the business world. Social Media Management: Persuasion in Networked Culture equips readers with a coherent framework and the tools to answer the question: Now what? Based on the author's extensiveexperience as a social media practitioner, researcher, and educator, this book reveals the formula for social media success today and in the future.

About The Author

Ben Shields is the former Director of Social Media Marketing at ESPN, where he worked in the social space from 2009-2014. He is currently a Lecturer in Managerial Communication at the MIT Sloan School of Management, where he teaches Communication for Leaders and Advanced Leadership Communication.

Details & Specs

Title:Social Media Management: Persuasion in Networked CultureFormat:PaperbackDimensions:304 pages, 9.25 × 6.12 × 0.68 inPublished:December 15, 2016Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:019029633X

ISBN - 13:9780190296339

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"Informative and also effective! I would strongly suggest that my colleagues adopt this book because it's current, relevant, and learner-centered and will add value from a social media marketing perspective for a long time to come." --Mohammed Nadeem, National University and the University of San Francisco