Social Media Management: Persuasion in Networked Culture

Paperback | December 15, 2016

byBen Shields

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Social media technologies are not only changing the way we communicate, but also disrupting the business world. Social Media Management: Persuasion in Networked Culture equips readers with a coherent framework and the tools to answer the question: Now what? Based on the author's extensiveexperience as a social media practitioner, researcher, and educator, this book reveals the formula for social media success today and in the future.

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Social media technologies are not only changing the way we communicate, but also disrupting the business world. Social Media Management: Persuasion in Networked Culture equips readers with a coherent framework and the tools to answer the question: Now what? Based on the author's extensiveexperience as a social media practitioner, resea...

Ben Shields is the former Director of Social Media Marketing at ESPN, where he worked in the social space from 2009-2014. He is currently a Lecturer in Managerial Communication at the MIT Sloan School of Management, where he teaches Communication for Leaders and Advanced Leadership Communication.

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Format:PaperbackDimensions:304 pages, 9.25 × 6.12 × 0.68 inPublished:December 15, 2016Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:019029633X

ISBN - 13:9780190296339

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"Informative and also effective! I would strongly suggest that my colleagues adopt this book because it's current, relevant, and learner-centered and will add value from a social media marketing perspective for a long time to come." --Mohammed Nadeem, National University and the University of San Francisco