Social Media Marketing For Business: Scaling An Integrated Social Media Strategy Across Your Organization

March 29, 2022|
Social Media Marketing For Business: Scaling An Integrated Social Media Strategy Across Your Organization by Andrew Jenkins
$53.99
Paperback
Earn 270 plum® points
Buy Online
Ship to an address
Free shipping on orders over $35
Pick up in store
To see if pickup is available,
Find In Store
Not sold in stores
Prices and offers may vary in store

about

Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence.

Social Media Marketing for Business
provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit.

Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid. Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.

Andrew Jenkins is Principal of Volterra, a professional services firm specializing in social media and social selling strategies. Based in Toronto, Canada, he was formerly the Head of Social Media Strategy for Royal Bank of Canada (RBC) and has worked with a diverse list of companies in North America and Europe, including CIBC, Rogers,...
Loading
Title:Social Media Marketing For Business: Scaling An Integrated Social Media Strategy Across Your Organization
Format:Paperback
Product dimensions:248 pages, 9.21 X 6.22 X 0.59 in
Shipping dimensions:248 pages, 9.21 X 6.22 X 0.59 in
Published:March 29, 2022
Publisher:Kogan Page
Language:English
Appropriate for ages:All ages
ISBN - 13:9781398603691

Recently Viewed
|