Social Media Strategy: A Step-by-Step Guide to Building your Social Business by Kamales Lardi

Social Media Strategy: A Step-by-Step Guide to Building your Social Business

byKamales Lardi, Rainer Fuchs, Kamales Lardi...

Kobo ebook | August 1, 2013

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The Social Media Strategy Framework presented in this book offers a unique and comprehensive end-to-end approach. It takes a company from the point of understanding the value of social media for business to the point of implementing a solution that meets its business needs.
The Framework is distinguished by several elements:
It focuses on building a sustainable use for social media along the business value chain.
It aligns with company strategic objectives and business context.
It identifies key elements to create a strong foundation for social media use in the company.
It separates internal and external social media uses.
It is NOT a technology implementation.
Additionally, the case studies presented in this book and on the corresponding website highlight successful social media implementation in business by companies in Europe.

Title:Social Media Strategy: A Step-by-Step Guide to Building your Social BusinessFormat:Kobo ebookPublished:August 1, 2013Publisher:vdf Hochschulverlag AGLanguage:English

The following ISBNs are associated with this title:

ISBN:9990055887347

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