The goal of Social Psychology Alive is to bring social psychology alive for students. From the inception of the project, the book and accompanying ancillary materials were developed in tandem, so each component would work seamlessly with the other components to help students recognize social psychological phenomena in the world around them. The book presents a mix of classic and contemporary research in an accessible style that emphasizes the relevance of the findings to students' own lives. The Canadian edition, with a Canadian first author, highlights research conducted in Canada and provides extensive Canadian examples of the concepts.In the workbook that accompanies Social Psychology Alive, students are given activities that apply the principles; in a set of online studies, students actually participate in social psychology experiments and thereby experience the research process; in a video CD/DVD that accompanies the text, students see examples of social psychology in everyday life and listen to conversations with famous social psychologists. Each element of the package makes the course more active and the concepts more alive for students, so they come to appreciate how social psychology advances our understanding of social behaviour.