Social Research Methods: Canadian Edition

Paperback | January 26, 2016

byAlan Bryman, Edward Bell

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Now in its fourth Canadian edition, Social Research Methods remains the go-to research guide for undergraduates in the social sciences. Offering practical, step-by-step advice, the authors take readers through all stages of the processes involved in both quantitative and qualitative research,from formulating questions, choosing methods, and recruiting participants to analyzing the data and writing up the results.

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Now in its fourth Canadian edition, Social Research Methods remains the go-to research guide for undergraduates in the social sciences. Offering practical, step-by-step advice, the authors take readers through all stages of the processes involved in both quantitative and qualitative research,from formulating questions, choosing methods...

Alan Bryman is a professor emeritus of organizational and social research at the University of Leicester in the UK. Edward Bell is a professor in the division of sociology and family studies at Brescia University College at Western University, where he teaches research methods, quantitative research, and statistics for sociology. He...

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Format:PaperbackDimensions:456 pages, 10 × 8 × 0.6 inPublished:January 26, 2016Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199009783

ISBN - 13:9780199009787

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Table of Contents

Note: Each chapter includes:- Chapter overview- Introduction- Key points- Review questions- Interactive classroom activities- Relevant websitesIntroductionPart I1. General Research OrientationsTheory and ResearchDeductive and Inductive ApproachesEpistemological ConsiderationsPositivismInterpretivismCritical Approaches to Social SciencesOntological ConsiderationsGeneral Orientations: Quantitative and Qualitative ResearchInfluences on the Conduct of Social Research2. Research DesignsCriteria for Evaluating Social ResearchResearch DesignsBringing Research Orientation and Design Together3. Research EthicsGeneral Ethical PrinciplesConclusionsPart II4. The Nature of Quantitative ResearchThe Main Steps in Quantitative ResearchConcepts and Their MeasurementReliability and Measurement ValidityReflections on Reliability and ValidityThe Main Goals of Quantitative ResearchersCritiques of Quantitative Research5. Survey Research: Structured Interviewing and QuestionnairesThe Structured InterviewReducing Error Due to Interviewer VariabilityAccuracy and Ease of Data ProcessingDealing with Interviewer EffectsInterview ContextsConducting InterviewsQuestionnairesRespondent ProblemsThe Feminist Critique6. Asking QuestionsOpen or Closed Questions?Types of QuestionsRules for Designing QuestionsDesigning the QuestionnaireVignette QuestionsPilot Studies and Pre-testing QuestionsUsing Existing Questions7. Structured ObservationProblems with Survey ResearchSo Why Not Just Observe Behaviour Directly?The Observation ScheduleStrategies for Observing BehaviourIssues of Reliability and ValidityField Experiments as a Form of Structured ObservationCriticisms of Structured Observation8. Other Sources of DataPersonal DocumentsGovernment DocumentsOfficial Documents from Private SourcesMass Media OutputsVirtual Outputs and the Internet as Objects of AnalysisIntroduction to Secondary AnalysisOfficial StatisticsOfficial Statistics as an Unobtrusive MeasurePart III9. The Nature of Qualitative ResearchTheory and Concepts in Qualitative ResearchReliability and Validity in Qualitative ResearchThe Main Goals of Qualitative ResearchersCritiques of Qualitative ResearchSome Contrasts Between Quantitative and Qualitative Research10. Ethnography and Participant ObservationAccessRoles for EthnographersField NotesThe Rise of Visual EthnographyThe EndCan There Be a Feminist Ethnography?11. Interviewing in Qualitative ResearchDifferences between Structured and Qualitative Research InterviewsUnstructured and Semi-structured InterviewingFocus Groups: An IntroductionConducting Focus GroupsSize of Groups and Selecting ParticipantsAsking Questions and Level of Moderator InvolvementGroup Interaction in Focus Group SessionsLimitations of Focus GroupsOnline Interviews and Focus GroupsQualitative Interviewing (Without Immersion in a Social Setting) Versus EthnographyPart IV12. SamplingSampling ErrorTypes of Probability SampleThe Qualities of a Probability SampleSample SizeTypes of Non-probability SamplingLimits to GeneralizationQualitative SamplingContent Analysis SamplingReducing Non-responseOverview13. Quantitative Data AnalysisA Small Research ProjectMore Univariate AnalysisComparing Means and EtaAmount of Explained Variance14. Qualitative Data AnalysisGeneral Strategies of Qualitative Data AnalysisPart V15. Breaking Down the Quantitative/Qualitative DivideQuantitative Research and ConstructionismResearch Methods and Epistemological and Ontological ConsiderationsProblems with the Quantitative/Qualitative ContrastMutual AnalysisQuantification in Qualitative ResearchMulti-strategy ResearchTwo Positions in the Debate Over Quantitative and Qualitative ResearchApproaches to Multi-strategy ResearchReflections on Multi-strategy Research16. Content AnalysisWhat Things Need to Be Counted?CodingQualitative Content AnalysisReaders and Audience - Active or Passive?Two Approaches to the Study of LanguageAdvantages of Content Analysis17. Writing up Social ResearchWriting up Quantitative Research: An ExamplePostmodernism and its Implications for WritingWriting up Ethnography18. Conducting a Research ProjectKnow What is Expected by Your InstitutionUsing a SupervisorManaging Time and Resources: Start Thinking Early about the Research AreaSearching the Existing LiteraturePreparing for ResearchWriting up ResearchAppendix A: Using IBM SPSS Statistics and NVivo SoftwareAppendix B: The Ideal Stages of ResearchGlossaryReferencesIndex

Editorial Reviews

"I really like the Canadian content and examples that are very relevant to today's students. . . . The book has broad coverage appropriate for an introductory research course involving both quantitative and qualitative approaches." --Jennifer Jarman, Lakehead University