432 pages, 10 × 8 × 0.56 in
April 3, 2012
Oxford University Press
The following ISBNs are associated with this title:
ISBN - 10: 0195442962
ISBN - 13: 9780195442960
Table of Contents
1. General Research Questions
Theory and Research
Deductive and Inductive Approaches
General Irientations: Quantitative and Qualitative Research
Influences on the Conduct of Social Research
2. Research Designs
Criteria for Evaluating Social Research
Bringing Research Orientation and Design Together
3. The Nature of Quantitative Research
The Main Steps in Quantitative Research
Concepts and Their Measurement
Reliability and Measurement Validity
Reflections on Reliability and Validity
The Main Goals of Quantitative Researchers
Critiques of Quantitative Research
Is it Always Like This? Reality and Practice
4. Survey Research: Structured Interviewing and Questionnaires
The Structured Interview
Reducing Error Due to Interviewer Variability
Accuracy and Ease of Data Processing
Dealing with Interviewer Effects
The Feminist Critique
5. Asking Questions
Open or Closed Questions?
Types of Questions
Rules for Designing Questions
Designing the Questionnaire
Pilot Studies and Pre-testing Questions
Using Existing Questions
6. Structured Observation
Problems with Survey Research
So Why Not Just Observe Behaviour Directly?
The Observation Schedule
Strategies for Observing Behaviour
Issues of Reliability and Validity
Field Experiments as
From the Publisher
Now in its third Canadian edition, the market-leading Social Research Methods is an engaging and straightforward introduction to conducting quantitative and qualitative research in the social sciences. Building on the success of previous editions, the authors deftly guide students through all
aspects of the research process, while providing useful tips on how to effectively collect, analyze, and interpret data, and disseminate those findings to others. With a brand new chapter on ethics and extensive updates throughout, this new edition continues to be an essential guide to the
conceptual foundations, methodological approaches, and practical skills necessary for successful social research.
About the Author
Alan Bryman is professor of organizational and social research at the University of Leicester in the UK.
James J. Teevan (deceased) was professor emeritus of sociology at the University of Western Ontario, where he taught research methods for more than three decades.
Edward Bell is a professor at Brescia University College, University of Western Ontario, where he teaches statistics for sociology, research methods, and quantitative research.
"Very readable from a student perspective."
--Doug Thomson, Humber College