Socially Inclusive Business: Engaging the Poor through Market Initiatives in Iberoamerica by Patricia MárquezSocially Inclusive Business: Engaging the Poor through Market Initiatives in Iberoamerica by Patricia Márquez

Socially Inclusive Business: Engaging the Poor through Market Initiatives in Iberoamerica

EditorPatricia Márquez, Ezequiel Reficco, Gabriel Berger

Paperback | June 1, 2010

Pricing and Purchase Info

$34.46

Earn 172 plum® points

Prices and offers may vary in store

Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

The idea that market mechanisms can mobilize social change by engaging the poor in win-win scenarios is gaining increased world attention. Companies, social sector organizations, and development agencies are all beginning to glean the potential that lies among the world's poorest people, both as an untapped productive force and a neglected consumer market. This book aims to demonstrate how the private sector can become part of the solution of poverty.

In this study, the authors assess market initiatives in Iberoamerica by large corporations, cooperatives, small and medium enterprises, and nonprofit organizations.

A task force drawing on nine teams of researchers from various business schools and universities in nine countries examined 33 experiences, seeking to uncover "what's needed" for building new business value chains that help move people out of poverty.

Patricia Márquez is Instructor in Management and Social and Legal Research at the University of San Diego.
Loading
Title:Socially Inclusive Business: Engaging the Poor through Market Initiatives in IberoamericaFormat:PaperbackDimensions:200 pages, 9.02 × 5.98 × 0.03 inPublished:June 1, 2010Publisher:HarvardLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0674053362

ISBN - 13:9780674053366

Reviews