Soda Politics: Taking on Big Soda (and Winning) by Marion NestleSoda Politics: Taking on Big Soda (and Winning) by Marion Nestle

Soda Politics: Taking on Big Soda (and Winning)

byMarion Nestle

Hardcover | September 18, 2015

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Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers - principally Coca-Cola and PepsiCo - into a multibillion-dollar industry with global recognition, distribution, and political power.Billed as "refreshing," "tasty," "crisp," and "the real thing," sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them.Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health?In Soda Politics, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public healthadvocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, theyleave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility(CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world.But Soda Politics does more than just diagnose a problem - it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having animpact - for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. Soda Politics provides readers with thetools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems.
Dr. Marion Nestle is Paulette Goddard Professor in the Department of Nutrition, Food Studies, and Public Health and Professor of Sociology at New York University. Her degrees include a Ph.D. in molecular biology and an M.P.H. in public health nutrition, both from the University of California, Berkeley. From 1986-88, she was senior nutr...
Title:Soda Politics: Taking on Big Soda (and Winning)Format:HardcoverDimensions:512 pages, 9.25 × 6.12 × 0.98 inPublished:September 18, 2015Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0190263431

ISBN - 13:9780190263430

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Table of Contents

Mark Bittman: ForewordIntroductionWhat is soda and why should anyone care?1. Sodas: the inside story2. Soda drinkers: facts and figures3. The sugar(s) problemSodas and health4. Dietary advice: sugars and sugary drinks5. The health issues: obesity, diabetes, and more6. Advocating health: soda-free teethThe soda industry and how it works7. Meet Big Soda: an overview8. Obesity: Big Soda's response9. Marketing sugary drinks: four basic principlesTargeting children10. Starting early: Marketing to infants, children, and teens11. Advocating health: Ending soda marketing to kids12. Advocating health: Getting sodas out of schools13. Advocating health: Getting kids involvedTargeting minorities and the poor14. Marketing to African- and Hispanic-Americans: a complicated story15. Selling to the developing world16. Advocating health: excluding sodas from SNAPPlaying softball: Recruiting allies, coopting critics17. "Softball" marketing strategies: Corporate Social Responsibility18. Investing in communities19. Supporting worthy causes: health professionals and research20. Recruiting public health leadersPlaying softball: Mitigating soda-induced environmental damage21. Advocating sustainability: defending the environment22. Advocating sustainability: protecting public water resourcesPlaying hardball: defending turf, attacking critics23. Lobbying, campaign contributions, and the revolving door24. Using public relations and front groupsTaking action: soda caps and taxes25. Advocating health: capping soda portion sizes26. Advocating health: taxing sugary drinks27. Advocating for health and the environment: take actionNeal Baer: AfterwordAppendix I: the principal US groups advocating for healthier beverage choicesAppendix II: National, state, and local campaigns to reduce soda consumption: selected examplesSelected bibliographyList of tables and figuresReference notesAcknowledgmentsIndex