Soft Power In China: Public Diplomacy through Communication

Hardcover | December 15, 2010

EditorJian Wang

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The idea of soft power figures crucially in the story of China’s re-emergence as a global power. While the debate on the intentions and merits of its global outreach continues, China has embarked on its quest for an image makeover. Soft Power in China describes and explains the scope of the country’s pursuit of soft power through public diplomacy and international communication. What kinds of images does China want to refashion and project? What is the role of the government vis-à-vis that of other institutional and social actors in these efforts? What kinds of tensions and pressures has China experienced? Where do the programs stand in terms of their impact on the country’s image? What do all these efforts mean to the broader discussion on the study and practice of public diplomacy and national image management? This book represents a collaborative effort to address these questions.

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From the Publisher

The idea of soft power figures crucially in the story of China’s re-emergence as a global power. While the debate on the intentions and merits of its global outreach continues, China has embarked on its quest for an image makeover. Soft Power in China describes and explains the scope of the country’s pursuit of soft power through publi...

Jian Wang is Associate Professor at the Annenberg School for Communication and Journalism, University of Southern California.

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Format:HardcoverDimensions:220 pages, 8.5 × 5.5 × 0.62 inPublished:December 15, 2010Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230108628

ISBN - 13:9780230108622

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Table of Contents

Introduction: China’s Search of Soft Power--Jian Wang * The Expansion of China’s Public Diplomacy System--Ingrid d’Hooghe * China’s Image Projection and Its Impact--Hongying Wang * China’s International Broadcasting: A Case Study of CCTV International--Xiaoling Zhang * The Evolving Chinese Government Spokesperson System--Ni Chen * Chinese Corporate Diplomacy: Huawei’s CSR Discourse in Africa--Lu Tang and Hongmei Li * National Image Management Begins at Home: Imagining the New Olympic Citizen--Jeroen de Kloet, Gladys Pak Lei Chong and Stefan Landsberger * Chinese Diaspora, the Internet, and the Image of China: A Case Study of the Beijing Olympic Torch Relay--Hongmei Li * China’s Image Management Abroad, 1920s-1940s: Origin, Justification and Institutionalization--Yong Z. Volz * Itching the Scratches on Our Minds: American College Students Read and Re-evaluate China--Judy Polumbaum

Editorial Reviews

“Based on the authors' intimate knowledge of the changing dynamics in China's society, this book shows the picture of a government that is learning fast in the field of international communication, and that is equally confronted with fundamental soft power challenges. This collection of essays greatly improves our understanding of China's public diplomacy as a project under construction.”--Jan Melissen, Head of the Diplomatic Studies Programme at the Clingendael Institute of International Relations, The Netherlands, Professor of Diplomacy at the University of Antwerp, Belgium, and Co-Editor of The Hague Journal of Diplomacy