Software Product Management and Pricing: Key Success Factors for Software Organizations by Hans-Bernd KittlausSoftware Product Management and Pricing: Key Success Factors for Software Organizations by Hans-Bernd Kittlaus

Software Product Management and Pricing: Key Success Factors for Software Organizations

byHans-Bernd Kittlaus, Peter N. Clough

Paperback | October 19, 2010

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Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the business and organizational sides, the core elements of software product management and pricing are discussed. Recommendations are given on how to deal with these elements depending on different types of organizations and products in order to achieve the long-term success.

Hans-Bernd Kittlaus:Graduate of University of Dortmund (Diplom-Informatiker). Spent 12 years with IBM, first in the Boeblingen Development Lab in technical and management positions, then as the head of EMEA (Europe, Middle East, Africa) Software Product Management for IBM's database and application development products in Stuttgart (Ge...
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Title:Software Product Management and Pricing: Key Success Factors for Software OrganizationsFormat:PaperbackDimensions:232 pagesPublished:October 19, 2010Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3642095704

ISBN - 13:9783642095702

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Reviews

Table of Contents

Software Products: Terms and Characteristics.- Software as a Business.- The Elements of Software Product Management.- The Elements of Software Pricing.- Software Product Management and Pricing in the Company Structure.- Summary and Outlook.

Editorial Reviews

From the reviews:"These two seasoned practitioners have masterfully distilled the essence of the software business and the art and craft of the increasingly important and challenging field of software product management. Worthwhile to any who want an appreciation of the evolving world of product management, seasoned veteran and new entrant alike."Richard Campione, Senior Vice President, Business Suite Solution Management & CRM On Demand, SAP, Germany/USA"Mr. Kittlaus and Mr. Clough have used their considerable knowledge and experience to succinctly lay out the value chain that is essential to the development of a financially healthy software company. If you want to understand how to turn software technology into a long-term profitable company this is the book to read."Paul Kaplan, Vice President, Worldwide Enterprise Software Sales, Software Group, IBM, USA"This book on Software Product Management and Pricing is the first book that treats the business of software in a systematical way. Although software products were already shipped in the seventies of the last century, there are hardly any books providing an overview of all issues a company faces when playing a role in this industry. Product management and pricing are key processes, and this book informs the reader of the essentials. It is a must-read for anyone involved in software products, be it in business or in research."Prof. Dr. Sjaak Brinkkemper, Information and Computing Sciences, Utrecht University, Netherlands"This compendium covers all facets of the software business using the advanced professionalism of the industry's global players as its standard. The authors have managed to combine professional accuracy with helpful practical examples and valuable references for further reading. Highly recommended, in particular for managers in corporate IT and software vendor organizations!"Wilhelm Gans, CTO, DSV Group (German Savings Banks Organization), Germany"A comprehensive book on best practices for software product management and pricing. It provides a deep insight into strategy and tactics of software organizations in a time of growing complexity and new challenges like Software as a Service." Udo Hertz, Director of Information Management Development, IBM Germany Research & Development, Germany"Software is big business to the largest of the information technology companies. . Kittlaus and Clough frame their topics with considerable insight. . written for practitioners that work with or are responsible for software product management and pricing. Kittlaus and Clough have shared their points of view in a well-structured, easy-to-read format. . The authors added job descriptions for the software product management role and software pricing manager, which are very helpful in distinguishing these roles from others that may be or sound related." (Brian D. Goodman, ACM Computing Reviews, May, 2009)