Solution Selling: Creating Buyers in Difficult Selling Markets: Creating Buyers in Difficult Selling Markets by Michael T. BosworthSolution Selling: Creating Buyers in Difficult Selling Markets: Creating Buyers in Difficult Selling Markets by Michael T. Bosworth

Solution Selling: Creating Buyers in Difficult Selling Markets: Creating Buyers in Difficult…

byMichael T. Bosworth

Hardcover | September 22, 1994

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``Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America.''Jeffrey M. Fisher, Vice President, Symix Computer Systems.

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Title:Solution Selling: Creating Buyers in Difficult Selling Markets: Creating Buyers in Difficult…Format:HardcoverDimensions:224 pages, 9.5 × 7.8 × 1 inPublished:September 22, 1994Publisher:McGraw-Hill Education

The following ISBNs are associated with this title:

ISBN - 10:0786303158

ISBN - 13:9780786303151

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From Our Editors

KIn this age of rapidly-advancing technology, sales professionals need a reliable method for selling products and services that are perceived as sophisticated or complex. This book offers techniques for overcoming the customer's resistance, showing how to generate prospects and new business with a unique value-perception approach, create a set of tools that enable sales managers to manage pipeline, assign prospecting activity, control the cost of sales, and more

Editorial Reviews

``Solution Selling is an excellent vehicle to teach new salespeople critical sales skills and allow experienced salespeople to fine tune their skills. Solution Selling is the best methodology I've seen for placing emphasis on business issues rather than product.''