Sorry Spock, Emotions Drive Business: Proving The Value Of Creative Ideas With Science by Adam W. MorganSorry Spock, Emotions Drive Business: Proving The Value Of Creative Ideas With Science by Adam W. Morgan

Sorry Spock, Emotions Drive Business: Proving The Value Of Creative Ideas With Science

byAdam W. Morgan

Paperback | February 5, 2019

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Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line.

Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it's just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, "Do creative ideas work better?"

Fortunately, science has finally caught up. There is an answer that isn't based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.

Adam Morganhas been in the advertising and marketing industry for over 20 years, working for many international brands with his creative work winning awards from theOne Showto localAddys. He was named one of the 40 under 40 business leaders byUtah Business Magazineand Advertising Professional of the Year for Utah in 2014 by theAmerican...
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Title:Sorry Spock, Emotions Drive Business: Proving The Value Of Creative Ideas With ScienceFormat:PaperbackDimensions:238 pages, 8.5 × 5.5 × 0.68 inPublished:February 5, 2019Publisher:Morgan James PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1642790710

ISBN - 13:9781642790719

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