Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science

Kobo ebook | November 27, 2018

Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science
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Finally presents proof that emotional ideas work better than boring, logical messages

Teaches readers how the brain is designed to process creative ideas

Gives both creatives and marketers the ammo to prove the value of creativity to stakeholders

Includes real-world examples to better integrate creativity into business processes

Makes creative ideas less mysterious and helps business leaders understand how they work

Reveals how data-driven marketing and creative ideas can work together

Settles the 20+ year debate in marketing… if creative ideas work better

Inspires a greater understanding of how people think and how to make deeper customer connections

Title:Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With ScienceFormat:Kobo ebookPublished:November 27, 2018Publisher:Morgan James PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1642790729

ISBN - 13:9781642790726

Appropriate for ages: All ages

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