Spa Management: An Introduction by Mary S. WisnomSpa Management: An Introduction by Mary S. Wisnom

Spa Management: An Introduction

byMary S. Wisnom, Lisa L. Capozio

Paperback | April 26, 2011

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SPA MANAGEMENT: AN INTRODUCTION provides a contemporary look at the spa industry, and the unique aspects of spa operations, and management. Complete with photos, tables and figures, it addresses spa industry basics, how to establish a spa business, operations and management, business skills and knowledge, and future trends in the industry. Each chapter includes a realistic view of operations and is accompanied by creative exercises and assignments. An appendix of industry resources and robust online resources help readers understand what it takes to manage a spa and succeed in this evolving industry.

Title:Spa Management: An IntroductionFormat:PaperbackDimensions:264 pages, 11.03 × 8.42 × 0.36 inPublished:April 26, 2011Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0135039444

ISBN - 13:9780135039441

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Table of Contents

PART ONE: SPA INDUSTRY BASICS

1.      Introduction to the Spa Industry

 

PART TWO: ESTABLISHING THE BUSINESS

2.      Spa Business Basics

3.      Spa Offerings

4.      Spa Facility Design and Construction

 

PART THREE: OPERATIONS AND MANAGEMENT

5.      Standard Operating Procedures

6.      Spa Human Resources

7.      Spa Facility Operations

8.      Spa Client Management

 

PART FOUR: BUSINESS SKILLS AND KNOWLEDGE

9.      Spa Operations and the Law

10.  Spa Financial Management

11.  Spa Marketing and Promotion

12.  Spa Business Evaluation

 

PART FOUR: SPA PROFESSIONALS AND THE FUTURE OF THE INDUSTRY

13.  The Spa Management Professional

14.  Trends and the Future of the Spa Industry

 

APPENDIX: SPA INDUSTRY RESOURCES