Spin: How Politics Has the Power to Turn Marketing on Its Head

byClive Veroni

Kobo ebook | August 2, 2014

Spin: How Politics Has the Power to Turn Marketing on Its Head by Clive Veroni
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In the tradition of Malcolm Gladwell’s Outliers and Daniel Kahneman’s Thinking Fast and Slow, Clive Veroni’s Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing.

In the early twentieth century political operatives did their work in the backroom, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the backroom to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher.

Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Forward-thinking marketers are now adopting these techniques to convince consumers to buy their products. The strategies being used to influence our choices at the ballot box will soon be used to influence our choices in the grocery store.

Drawing on political and marketing stories from North America, Europe, and beyond, Spin gives readers an insider’s view of this stunning turnaround. The book will focus on well-known characters from the worlds of politics and marketing and reveal how all of us will be affected by the surprising new ways in which companies will try to persuade us to vote for their brands.

Title:Spin: How Politics Has the Power to Turn Marketing on Its HeadFormat:Kobo ebookPublished:August 2, 2014Publisher:House of Anansi Press IncLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1770893180

ISBN - 13:9781770893184

Appropriate for ages: All ages

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