Spin Sucks: Communication And Reputation Management In The Digital Age

February 25, 2014|
Spin Sucks: Communication And Reputation Management In The Digital Age by Gini Dietrich
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Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications!


Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities.


Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do. No matter what your organization does, Dietrich will help you:

  • Share your story more powerfully—without sex, extortion, or “truth-stretching”
  • Humanize your organization, even if you don’t have outsized personalities
  • Tell the truth, using the best techniques honed by centuries of storytellers
  • Overcome whisper campaigns, anonymous attackers, and trolls
  • Create fresh, honest content that’s compelling to both humans and Google
  • Systematically prepare yourself to engage more successfully online
  • Clarify and close gaps between your message and your customer’s perception
  • Celebrate your brand ambassadors
  • Master seven steps for handling online criticism, and transforming critics into fans
  • Keep others from stealing your great content
  • Learn actionable lessons from others’ successes (and failures)
  • Develop more positive, productive agency (or client) relationships
  • Converge paid, owned, earned, and shared media—and get more value from all of them



Introduction    1 Part I  TELL YOUR STORY WITHOUT SEX OR EXTORTION    5 1  Sex Sells    7 How Communication Has Changed    10 Your Customers Control Your Brand    and Your Messaging    10 Tell Your Story Without Spin    12 Use the Formula of Fiction Writing to Tell Company Stories    15 Take Your Story from Idea to Concept...
Title:Spin Sucks: Communication And Reputation Management In The Digital Age
Product dimensions:176 pages, 8.7 X 5.9 X 0.5 in
Shipping dimensions:176 pages, 8.7 X 5.9 X 0.5 in
Published:February 25, 2014
Publisher:Pearson Education
Appropriate for ages:All ages
ISBN - 13:9780789748867

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