Sport Management And The Natural Environment: Theory And Practice by Jonathan  M. CasperSport Management And The Natural Environment: Theory And Practice by Jonathan  M. Casper

Sport Management And The Natural Environment: Theory And Practice

EditorJonathan M. Casper, Michael E. Pfahl

Paperback | June 5, 2015

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With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental concerns into their business strategy, while all sport managers must understand how to implement environmental initiatives into their everyday business.Sport Management and the Natural Environmentis the first book to introduce environmental theory and best practice in the context of sport management, demonstrating how sport organizations can become more effective and sustainable, and exploring the important advocacy role that sport organizations have in local and global communities. It considers the unique social, economic and political space that sport occupies in society, and examines the most important practical managerial issues related to sport and the environment, including:

    • Facilities
    • Finance and accounting
    • Leadership
    • Marketing, communication and digital media
    • Operations
    • Stakeholder relations
    • Strategic planning

Including contributions from leading academics and practitioners,Sport Management and the Natural Environmentis the perfect foundation text for any course touching on environmental issues or social responsibility in sport, and essential reading for any sport manager looking to improve their professional practice.

Jonathan M. Casperis an Associate Professor and Sport Management Program Coordinator in the Department of Parks, Recreation, and Tourism Management in the College of Natural Resources at North Carolina State University, USA. His research program focuses on enhancing quality of life through sport. His research in this field relates to i...
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Title:Sport Management And The Natural Environment: Theory And PracticeFormat:PaperbackDimensions:268 pages, 8.75 × 6.35 × 0.68 inPublished:June 5, 2015Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415715423

ISBN - 13:9780415715423

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Table of Contents

Section 1: Theoretical Foundations Sport and the Natural Environment 1. Introduction: Sport and the Natural Environment  2. Theoretical Foundations for Understanding Pro-environmental Behavior in Sport  3. Teaching Sport Management and the Natural Environment Section 2: Strategic Approach 4. Strategic Management  5. Management and Leadership related to Sport and the Environment  6. Environmental Policies and Strategic Planning  7. Corporate Social Responsibility and the Environment in the Sport Industry  8. Pressures from Stakeholders to Implement Environmental Sustainably Efforts  9. Evaluation and Analysis of Environmental Actions Section 3: Marketing and Communications 10. Sustainability Marketing: How to Effectively Speak "Greening" in the Sport Industry  11. The Necessity of Stakeholder "Buy in" of Environmental Sustainability Efforts  12. Commutating theGreenin Sport Section 4: Finance and Sponsorship 13. Financial Drivers for Embedding Sustainability into a Sport Organization  14. Sustainability and Sport Sponsorships Section 5: Facility and Event Management 15. Building Sports Green Houses: Issues in Sustainable Facility Management  16. Preparing Environmental Friendly Events