Sports Business Unplugged: Leadership Challenges From The World Of Sports by Rick BurtonSports Business Unplugged: Leadership Challenges From The World Of Sports by Rick Burton

Sports Business Unplugged: Leadership Challenges From The World Of Sports

byRick Burton, Norm O’reilly

Paperback | August 16, 2016

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For more than seven years, the incisive commentary of Burton and O’Reilly has graced the pages of SportsBusiness Journal, the industry’s leading trade journal. Now, fifty of their most recent columns are collected in one volume, providing thoughtful and deeply knowledgeable insight into many of the industry’s most contentious issues. Covering an era in sports that has experienced rapid change, the authors discuss such topics as gender equity, corporate sponsor-ship, collegiate athletics, diversity, and the future of sports. As two of the leading scholars in the business of sports, Burton and O’Reilly also draw upon years of experience to give both students and industry professionals a dual perspective on the role sports play in a healthy, thriving society.
Rick Burton is the David B. Falk Professor of Sport Management at Syracuse University. From 2003 to 2007, Burton was commissioner of the Australian National Basketball League. He also served as the chief marketing officer for the US Olympic Committee for the 2008 Beijing Summer Olympics. His writing has appeared in the New York Times, ...
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Title:Sports Business Unplugged: Leadership Challenges From The World Of SportsFormat:PaperbackProduct dimensions:232 pages, 9 × 6 × 0.68 inShipping dimensions:9 × 6 × 0.68 inPublished:August 16, 2016Publisher:Syracuse University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0815634765

ISBN - 13:9780815634768

Reviews

Editorial Reviews

Sports Business Unplugged: Leadership Challenges from the World of Sports provided thoughtful insight to prevalent issues in the sport industry. Through their 50 separate columns, Burton and O’Reilly not only illustrated concepts such as marketing and sponsorship, the Olympics, the global industry of sport, and the future of sport, but they also provided the readers with knowledgeable commentary. As challenges continue to impact the world of sports, analyses such as those written by Burton and O’Reilly will be vital to the ever-changing landscape of the sport world. - Peyton Stensland, University of Kansas - Journal of Amateur Sport