Stand Out: A Simple And Effective Online Marketing Plan For Your Small Business by Aaron N FletcherStand Out: A Simple And Effective Online Marketing Plan For Your Small Business by Aaron N Fletcher

Stand Out: A Simple And Effective Online Marketing Plan For Your Small Business

byAaron N Fletcher

Hardcover | July 2, 2013

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Beat Your Competition - Increase Sales - Get More Customers in 90 Days

Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan.

In today’s technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner—no matter their skills or budget—how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow!

Stand Outincludes clear, step-by step instructions opn how to:

1. Build a solid marketing foundation using the 5 M’s of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel

2. Launch a simple but powerful website that creates an ideal user experience

3. Complete a “Google 101” crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility

4. Create compelling content that speaks directly to your clients’ needs

5. Become a “digital citizen,” with tools to help you connect with your audience wherever they hang out online


Aaron N. Fletcheris a small-business marketing expert specializing in online marketing, search-engine optimization, Web design, and social media. He’s spent his 20-plus-year career in advertising and marketing, holding senior-level marketing positions with top media companies including Village Voice Media, The Daily Journal Corporation...
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Title:Stand Out: A Simple And Effective Online Marketing Plan For Your Small BusinessFormat:HardcoverDimensions:372 pages, 9 × 6 × 0.98 inPublished:July 2, 2013Publisher:Turner Publishing CompanyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1630264253

ISBN - 13:9781630264253

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Table of Contents

Introduction
Part 1: Establish a Solid Marketing Foundation
Chapter One: Use the 5 M's of Marketing to Build a Solid Foundation
Chapter Two: Understanding The Basic Online Marketing Funnel
Chapter Three: Google 101: How Search Engines Work

Part 2: Launch a Simple Website that Google and People Will Love
Chapter Four: Launch a Basic Site That's Poised For Customization
Chapter Five: Reach More Visitors With Small Business SEO Basics
Chapter Six: Design an Engaging Site That Builds Trust With Your Audience
Chapter Seven: Generate More Leads Using Website Conversion Units
Chapter Eight: Use Google Analytics to Measure the Online Marketing Funnel

Part 3: Publish Killer Content That Your Customers Crave
Chapter Nine: Beat Your Competition With a Content Roadmap
Chapter Ten: Connect With Your Audience Using Small Business Blogging Basics
Chapter Eleven: Be Seen and Heard With Online Video and Podcasts

Part 4: Spread the Word and Increase Your Online Visibility and Traffic
Chapter Twelve: Reach Your Target Audience Across The Web
Chapter Thirteen: Join The Discussion on Social Media Sites
Chapter Fourteen: Reach More Customers Using PPC Basics

APPENDIX: The Road Ahead: Tools for Small Business Marketers
Next Steps for Small Business Marketers
Throw Away Your Newspaper and Become a Digital Citizen!
10 Books Every Small Business Owner Should Read