Standards, Strategy, and Policy: Cases and Stories by Peter Grindley

Standards, Strategy, and Policy: Cases and Stories

byPeter Grindley

Hardcover | April 30, 1999

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This book aims to help the business strategist and policy-maker understand how compatiblity standards may be used to ensure business success. It provides a framework for standards strategy and policy, together with a series of case-studies which interpret the economics of standards inpractical settings. The book considers the problems of establishing a new standard in the market and winning standards contests. It also studies questions of how to maintaing the profitability of a standard and how to compete within an established standard. It combines the strategic analysis withan evaluation of standards policy, and suggests ways in which markets and policy intervention may effectively be used together. Cases include contests for standards for video cassette recorders, digital audio tape, personal computers, open computer systems, high-definition television, and Telepointcordless phones. Standards have long been seen as a technical problem, yet in a large number of industries they are central to business strategy and technical aspects are only part of the effort needed for product success. They imply very different strategies and policies than for conventionalproducts.

About The Author

Peter Grindley is at Law and Economics Consulting Group, Berkeley, California.

Details & Specs

Title:Standards, Strategy, and Policy: Cases and StoriesFormat:HardcoverDimensions:300 pages, 9.21 × 6.14 × 0.87 inPublished:April 30, 1999Publisher:Oxford University Press

The following ISBNs are associated with this title:

ISBN - 10:0198288077

ISBN - 13:9780198288077

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`Interesting approach ... Provides a framework for evaluating a number of cases ... A fascinating story of innovation.'Long Range Planning