Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA by G. HopkinsStar-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA by G. Hopkins

Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA

byG. Hopkins

Hardcover | May 7, 2010

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Star-Spangled Soccer charts America’s 25 year journey to becoming a soccer nation, the key business, decisions, personalities, and events that shaped its growth and the developing perfect soccer storm that will propel its unstoppable march forward.  The book take its lead from a single premise that the granting of the 1994 World Cup to the United States set in motion a chain of events that has redefined soccer in America forever and ultimately positioned it to become a major force in the rapidly changing American Sports landscape. Drawn from a 20 year career as a senior executive in the American soccer market and supported by first person interviews and insights with all the key personalities and decision makers Star-Spangled Soccer is a must read for anyone wanting to understand the American Soccer Market,  where it has come from and why it is positioned for tremendous growth over the next 10 years.

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Gary has an MBA from Warwick Business School in the UK , a Sports Science degree from Loughborough University and is a qualified Teacher  He is a passionate soccer fan supporting Coventry City , England the USA National Team (when they are not playing England) and D.C. United and has spent 20 years as a senior executive in the USA Soc...
Title:Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USAFormat:HardcoverDimensions:256 pages, 9.25 × 6.1 × 0 inPublished:May 7, 2010Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230239730

ISBN - 13:9780230239739


Table of Contents

You’re playing the World Cup where ? * “Build it and they will come”  Selling Soccer to America  1990-94 * World Cup 94 : Everyone’s a fan  *Soccer goes Professional : the launch of Major League Soccer , * “Back from the Brink” the turn-around and rebirth of MLS .. * Soccer United Marketing, “Its “soccer” on the phone” * The agents arrive , “there must be money somewhere ,or is there ?” * Pony tails and Dollars , “anything a  man can do ..” * The “Business” of youth soccer in America * Viva Futbol / Viva Mexico:  Hispanic America and Soccer * Young Americans: “Transfers and lost dollars. the missing millions” * The games on, “  how the World Cup  and International soccer is changing the face of televised Soccer.. *.The making of a soccer nation why soccer ‘s march in the USA is unstoppable *…The World Cup Returns…why FIFA must bring it back.. and how doing so will change American sports forever* .”Back to the beginning”  the reasons why World Cup 94 changed everything

Editorial Reviews

“A fabulous book . . . well researched , thoughtful and analytical. It is also a highly entertaining read. If you want to understand how soccer was built in America read Gary’s book.”—Alan Rothenberg, CEO : World Cup USA 94 Inc., President: United States Soccer Federation 1990-98, Founder Major League Soccer“This is an essential read for anyone who wants to know how the US Soccer business developed in a crowded sports landscape. Gary Hopkins had a ringside seat for the key years in that development and his narrative is a lively and informative read.”—Sunil Gulati, President, United States Soccer Federation “As someone who witnessed, and participated in, the development of professional soccer in the US, Gary offers a true insider's perspective. This book should be read by anyone seeking to better understand the business of the game.”—Mark Abbott,  President Major League Soccer  “This historic book provides comprehensive context on how American soccer has developed during the last 25 years. Hopkins knows his subject all too well and makes it come to life in Star-Spangled Soccer. Easy to read and powerful!”—Rick Burton, David Faulk Distinguished Professor of Sport Management Syracuse University“Star-Spangled Soccer is a great read . . . from his inside seat Gary has been an eye witness to it all. He points to the bold decisions and strong leadership necessary for soccer to get a foothold in America. His account is balanced and well constructed.  As I read his book I came to the conclusion that Gary gets it.” —Hank Steinbrecher, General Secretary, US Soccer 1990-1999“Fascinating and accurate. . . Gary has tirelessly researched the development of soccer in the USA documenting each step along the way with the people who lived those moments . . . he clearly shows World Cup USA 94 helped create a generation of soccer-loving Americans and delineates the enormous impact a future US-Hosted World Cup would have on the sport here.”—David Downs, Executive Director, World Cup USA 2018-2020 Bid“A fascinating and informative insight . . . if you want to know why David Beckham went to play in Los Angeles , this book will tell you. Gary Hopkins has had a ringside seat on the business of Soccer in the USA for over two decades . Indeed for much of the time he has been in the ring himself.  His book is well written, informative and very readable.” —Matthew Wheeler, Worldwide Managing Director, Octagon 1997-2001“It is impossible to begin to understand the complicated tapestry that is soccer in the United States without understanding its history.  Gary Hopkins’ book provides first-hand insights into that history from those who know because they, like Gary, helped form it.  I recommend this book to anyone who has an interest in soccer in the US - its recent past, certainly, but more importantly its present and its future.”—Ivan Gazidis, CEO of Arsenal FC