Start & Run a Marijuana Dispensary or Pot Shop: Wherever it is Legal! by Jay CurrieStart & Run a Marijuana Dispensary or Pot Shop: Wherever it is Legal! by Jay Currie

Start & Run a Marijuana Dispensary or Pot Shop: Wherever it is Legal!

byJay Currie

Perfect | October 18, 2016

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As laws change, North Americans are gaining greater legal access to marijuana through local dispensaries. But the rise of the dispensary brings a mountain of challenges. This book treats the fledging industry as a serious prospect and identifies the best practices to start and run a dispensary. From business basics to ensure sufficient cash flow, to science basics to ensure proper sourcing and care of the products, author Jay Currie walks dispensary owners through the important and subtle steps to a successful and sustainable business. 'Start and Run a Marijuana Dispensary or Pot Shop' is a guide to create a business model and an operating plan to legally dispense marijuana and its related products.
Jay Currie’s primary focus is writing and consulting – both journalism for the Financial Post focused on the junior resource sector and content for various private and listed companies. Currie has spent a good part of the last decade creating Internet and social media-aware marketing solutions for resource companies, media companies a...
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Title:Start & Run a Marijuana Dispensary or Pot Shop: Wherever it is Legal!Format:PerfectDimensions:136 pages, 9.99 × 8.04 × 0.29 inPublished:October 18, 2016Publisher:Self-Counsel PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1770402624

ISBN - 13:9781770402621

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Table of Contents

Introduction: The Green Rush and You ix1 A Quick Self-Assessment 11. Who Are You? 21.1 Criminal record? 21.2 Employment 21.3 Spouse or partner 31.4 Solvency 41.5 Good credit? 41.6 Reputation risks 51.7 Professional risks 51.8 Support of friends and family 52. Personality Traits 62.1 Detail minded 62.2 Organized 62.3 Willing to co-operate with licensing andregulatory officials 72.4 Addiction issues 73. Business Experience 83.1 Have you worked in retail? 83.2 Have you ever run a business? 83.3 Have you ever owned a business? 93.4 Have you ever had employees reporting to you? 94. Opportunity Cost 104.1 What are you doing right now? 10Contentsiv Start & Run a Marijuana Dispensary or Pot Shop4.2 What is your time horizon? 114.3 Personal exit strategy 122 Preliminary Business Matters 131. Professional Advice 142. Consultants 153. Banking 154. Marijuana Licensing: Walk-through 165. Incorporation 176. Rules on Ownership and Management 187. A Clean Application 188. Capital 198.1 How much will you need? 198.2 How much do you have? 238.3 A number 249. Resources 243 Writing a Business Plan 271. Your Business Plan Is a Marketing Piece 272. It’s Your Business Plan 283. Business Plan Content 303.1 Cover page and table of contents 313.2 Executive summary 313.3 Mission statement 323.4 Business description 333.5 Business and regulatory environment analysis 333.6 SWOT analysis 343.7 Industry background 343.8 Operations plan 363.9 Competitor analysis 363.10 Market analysis 383.11 Marketing plan 393.12 Management summary 403.13 Financial plan 413.14 Attachments and milestones 493.15 Exit and/or succession strategy 504 Marijuana: A Primer 511. Potted History 512. Current Medical Uses 52Contents v3. Types and Effects 534. Alternatives to Smoking Marijuana 545. Marijuana Cultivation, Harvest, Drying, and Curing 555 The Legal Situation 571. Understanding the State of the Law 572. Decriminalization versus Legalization 583. Business Risk and the State of the Law 594. Canada, Oh Canada 616 Branding, Marketing, Advertising,and Location 651. Branding 651.1 Look and feel 661.2 The design brief 672. Designers, Architects, and Merchandisers 682.1 Target market: Local focus or out of towners 693. Creating the Retail Experience 693.1 Curb appeal 714. Location 734.1 Foot traffic, destination stores, clustering 734.2 Zoning and legal issues 754.3 Neighborhoods and districts 764.4 Commercial real estate agents 774.5 Commercial leases, closing dates, and lawyers 784.6 Security 795. Advertising, The Internet, and Location 806. Marketing 816.1 A word on costs and ROI 816.2 Being found 826.3 Market segmentation and targeting 826.4 The web 836.5 Apps and phones 866.6 Push marketing 877. Local Marketing, Advertising, and Public Relations 878. The Power of the Press Release 888.1 Know your journalist 889. A Good Advertisement 899.1 Have a story 90vi Start & Run a Marijuana Dispensary or Pot Shop9.2 A not very well-kept secret about advertising andits negotiations 917 Security 931. Regulatory Requirements 942. Security and Loss Prevention of Cash and Product 953. Security Is a Cost of Doing Business 994. Insurance as Security 1005. Canada 1008 Human Resources 1031. Contract Employees or At Will 1032. Hiring Staff 1043. The Hiring Decision and Papering the Deal 1054. Nondisclosure Agreements 1065. Employee Manual and Training 1069 Open for Business 1091. Checklist and Timeline 1092. Soft or Hard Launch 1103. Community 1113.1 A good neighbor 1124. So Now Your Store Is Open 11310 Growing Your Business 1151. Getting to Breakeven 1152. Past Breakeven 1183. Thinking Bigger 1184. Thinking Smarter 1195. An Exit Strategy 120Download Kit 122Samples1 SWOT Analysis for a Duncan, BC, Medical Marijuana Dispensary 352 Income/Expense Worksheet 433 Cash Flow Projections Worksheet 444 Balance Sheet Worksheet 465 Start-up Costs Worksheet 47 - 20160915