256 pages, 8 × 5.3 × 0.7 in
December 27, 2011
Penguin Publishing Group
The following ISBNs are associated with this title:
ISBN - 10: 1591846447
ISBN - 13: 9781591846444
Read from the Book
Table of ContentsTitle PageCopyright PageDedicationPrefaceIntroduction PART 1 - A WORLD THAT DOESN’T START WITH WHYChapter 1 - ASSUME YOU KNOWChapter 2 - CARROTS AND STICKS PART 2 - AN ALTERNATIVE PERSPECTIVEChapter 3 - THE GOLDEN CIRCLE.Chapter 4 - THIS IS NOT OPINION, THIS IS BIOLOGYChapter 5 - CLARITY, DISCIPLINE AND CONSISTENCY PART 3 - LEADERS NEED A FOLLOWINGChapter 6 - THE EMERGENCE OF TRUSTChapter 7 - HOW A TIPPING POINT TIPS PART 4 - HOW TO RALLY THOSE WHO BELIEVEChapter 8 - START WITH WHY, BUT KNOW HOWChapter 9 - KNOW WHY. KNOW HOW. THEN WHAT?Chapter 10 - COMMUNICATION IS NOT ABOUT SPEAKING, IT’S ABOUT LISTENING PART 5 - THE BIGGEST CHALLENGE IS SUCCESSChapter 11 - WHEN WHY GOES FUZZYChapter 12 - SPLIT HAPPENS PART 6 - DISCOVER WHYChapter 13 - THE ORIGINS OF A WHYChapter 14 - THE NEW COMPETITION AFTERWORDAcknowledgementsNOTESINDEXPORTFOLIO / PENGUINSTART WITH WHYSimon Sinek is leading a movement to inspire people to do what inspires them. With a bold goal to build a world in which the vast majority of people go home every day feeling fulfilled by their work, he is invited to share the concept of WHY with a dizzying array of organizations. From members of Congress to foreign ambassadors, from small businesses to corporations Microsoft and Wal-Mart, from Hollywood to NASA to the Pentagon, those who want to inspire people want to learn about the WHY. His TEDx Talk about WHY is one of the top twenty most viewed talks on TED.com. Sinek is also an adjunct staff member of
From the Publisher
THIS BOOK WAS WRITTEN FOR ANYONE WHO WANTS TO INSPIRE OTHERS, AND ANYONE WHO WANTS TO FIND SOMEONE TO INSPIRE THEM.
Simon Sinek is leading a movement to build a world in which the vast majority of us are inspired by the work we do. Millions have already seen his video on TED.com about the importance of knowing why we do what we do. Start with Why takes the concept even deeper.
Any person or organization can explain what they do; some can explain how they are different or better; but very few can clearly articulate why. WHY is not about money or profit – those are results. WHY is the thing that inspires us and inspires those around us.
From Martin Luther King, Jr. to Steve Jobs to the Wright Brothers, Start with Why shows that the leaders who inspire all think, act, and communicate in the exact same way – and it’s the complete opposite of what everyone else does. Drawing on a wide range of real-life stories, it provides a framework upon which organizations can be built, movements can be led, and people can be inspired – and it all starts with WHY.
About the Author
Simon Sinek teaches leaders and organizations how to inspire people-From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and American Express, from Hollywood to the UN to the Pentagon. He lives in New York City.
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.”
-WILLIAM URY, coauthor of Getting to Yes
“Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable.”
-GENERAL CHUCK HORNER, air boss, Desert Storm
“Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth.”
-MOKHTAR LAMANI, former ambassador, special envoy to Iraq