Starting up on your own: How to succeed as an independent consultant or freelance by Mike JohnsonStarting up on your own: How to succeed as an independent consultant or freelance by Mike Johnson

Starting up on your own: How to succeed as an independent consultant or freelance

byMike Johnson

Paperback | January 17, 2010

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“I wish this book had been available when I began my independent career. There’s only one word for it – PRICELESS!!!”

 -Shay McConnon, psychologist, trainer, coach, magician and mentor



“Grounded in common-sense and humour and very clear about what can send you off track.

-    Norman Walker, former global head of Human Resources for Novartis, now an independent senior executive coach and consultant on leadership



"AMUST read, for anyone thinking about life outside the organisation”


- Goran Hultin former Deputy Director General at the ILO (International Labour Office), now a successful independent consultant




Are you thinking of starting up on your own and working for yourself? Do you need to know the nuts and bolts of setting up; marketing yourself and prospecting for new business; keeping things running on a day-to-day basis? Have you already made the leap and want to get more work, new clients, higher fees? This practical, no-nonsense book pulls no punches and gives you all the guidance you need to set yourself up and get work in the first place, plus all the know-how you need to survive, prosper and expand once you’re up and running.

See the book’s website at up-to-the minute financial and tax information for small businesses and the self-employed.

This book was previously known as Smarter Consulting.


Chances are that if you're looking at this book you are at least thinking about taking the big step of going it alone. Or you're already in business as an independent and you want to get better at it. Well, you've come to the right place. Starting Up On Your Own covers everything you need to get ready to work for yourself and, once you've taken the plunge, how to develop your business and stay the course.

If you’re not already in business, the first step is to decide if this is the right path for you. To help you with this critical decision, this book takes you through the reality of what's involved and has a unique self-assessment quiz to help you check out your suitability for the independent working lifestyle.

You’re probably an expert in your chosen field. That’s great: you’ll be selling your expertise. But when you're working for yourself you have to be good at a whole lot of other things too. Starting Up On Your Own covers everything you need to do to make money and survive as an independent.

* Where do I start?

* How should I market myself?

* How can I get repeat business from my clients?

* How do I win new clients?

* What should I charge and what do I need to do to make sure I get paid on time?

* When can I put up my fees? (And when shouldn’t I?)

* Can I work from home?

* How much will I need to invest?

* Should I hire someone else to work for me?

* How shall I organise my time?


The answers to all these questions and more are right here. What are you waiting for?



Mike Johnsonbegan life as an independent, freelance consultant in 1982, before founding a corporate communications firm in Brussels and London, following a career in journalism and corporate communication for multinational corporations. In 1999 he started again as an independent consultant and freelance. This book is about what he has learned on his freelance journey. His focus today centres around the world of work, talent management and corporate communication for both private and public organizations The author of eleven books on business and management issues, including Winning the People Wars, Talent Magnet and The New Rules of Engagement, Mike also developed a series of World of Work studies for the Financial Times and The Economist and for many international corporations and consulting firms. A frequent speaker at conferences and seminars around the globe, he is the founder and chairman of the independent global think-tank the FutureWork Forum ( Oh, yes, he’s also quite good at working for himself!


Title:Starting up on your own: How to succeed as an independent consultant or freelanceFormat:PaperbackDimensions:252 pages, 9.1 × 6.1 × 0.8 inPublished:January 17, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0273731173

ISBN - 13:9780273731177


Table of Contents

Table of Contents


Chapter 1: Why do you want to do it?

Chapter 2: Are you an entrepreneur?

Chapter 3: Getting out and getting going

Chapter 4: Planning the successful start-up

Chapter 5: The life of a salesman

Chapter 6: Marketing yourself

Chapter 7: New business - getting it, charging for it, getting paid for it

Chapter 8: Developing the business

Chapter 9: Creating YOUR workspace

Chapter 10: The travelling independent consultant

Chapter 11: Counting the cost (and the profit)

Chapter 12: What's next for the independent consultant?

Appendix: Sample consultancy agreement

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