Staying the Consumption Course: Exploring the Individual Lock-in Process in Service Relationships by Benjamin Krischan SchulteStaying the Consumption Course: Exploring the Individual Lock-in Process in Service Relationships by Benjamin Krischan Schulte

Staying the Consumption Course: Exploring the Individual Lock-in Process in Service Relationships

byBenjamin Krischan Schulte

Paperback | February 20, 2015

Pricing and Purchase Info

$137.95

Earn 690 plum® points

Prices and offers may vary in store

Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author´s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp.
Benjamin Krischan Schulte obtained a Doctoral Degree in Business from Freie Universität Berlin in 2014.
Loading
Title:Staying the Consumption Course: Exploring the Individual Lock-in Process in Service RelationshipsFormat:PaperbackDimensions:228 pages, 21 × 14.8 × 0.01 inPublished:February 20, 2015Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3658087870

ISBN - 13:9783658087876

Look for similar items by category:

Reviews

Table of Contents

Theoretical Foundation: Path Dependence, Consumer Behavior and Service Relationship Research.-Model of the Consumer Lock-in Process.- Longitudinal Study with Service Consumers in a Higher Education Service.