Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales

Kobo ebook | September 1, 1997

byRichardson, Linda

not yet rated|write a review
In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don'ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling, from the initial introduction through the needs identification and the negotiation of terms and price to the successful close, with prime emphasis on the six critical skills necessary to the dialogue-driven sales call: presence, rapport building, questioning, listening, product positioning, and checking.

Pricing and Purchase Info

$26.29 online
$34.12 list price (save 22%)
Available for download
Not available in stores

From the Publisher

In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don'ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of fa...

Format:Kobo ebookPublished:September 1, 1997Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071368884

ISBN - 13:9780071368889

Customer Reviews of Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales

Reviews