Straight Up: The Business of Winning Politics: Communication Strategies for Innovative Companies by Craig CasselberryStraight Up: The Business of Winning Politics: Communication Strategies for Innovative Companies by Craig Casselberry

Straight Up: The Business of Winning Politics: Communication Strategies for Innovative Companies

byCraig Casselberry

Paperback | May 19, 2008

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The business of politics has evolved quickly over the last decade. Today, a strategic communications plan should touch all aspects of a company's business strategy, including its public and government affairs programs. Drawing on my direct experience with companies and coalitions of all sizes-from the Fortune 50 to small, emerging companies-I hope to provide tangible tools for Corporate America to communicate more effectively internally and externally and build a foundation for long-term success.
Title:Straight Up: The Business of Winning Politics: Communication Strategies for Innovative CompaniesFormat:PaperbackDimensions:84 pages, 9 × 6 × 0.17 inPublished:May 19, 2008Publisher:IuniverseLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0595495990

ISBN - 13:9780595495993

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