Strategic Analysis And Action

Paperback | December 1, 2011

byMary M. Crossan, Michael J. Rouse, Joseph N. Fry

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Crossan is a concise, practical guide for strategic management courses. The text provides an organized set of concept and procedures for analyzing and acting on strategic problems.

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Crossan is a concise, practical guide for strategic management courses. The text provides an organized set of concept and procedures for analyzing and acting on strategic problems.

Format:PaperbackDimensions:264 pages, 9.25 × 7 × 0.4 inPublished:December 1, 2011Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132158108

ISBN - 13:9780132158107

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Table of Contents

CHAPTER 1 A GENERAL MANAGEMENT PERSPECTIVE          

CHAPTER 2 STRATEGY                 

CHAPTER 3 THE DIAMOND-E FRAMEWORK           

CHAPTER 4 TOOLS FOR ENVIRONMENT ANALYSIS                   

CHAPTER 5 ENVIRONMENT ANALYSIS: THE STRATEGY-ENVIRONMENT LINKAGE

CHAPTER 6 RESOURCE ANALYSIS:  THE STRATEGY-RESOURCE LINKAGE            

CHAPTER 7 MANAGEMENT PREFERENCE ANALYSIS: THE STRATEGY-MANAGEMENT PREFERENCE LINKAGE           

CHAPTER 8 STRATEGY AND ORGANIZATION             

CHAPTER 9 STRATEGIC CHOICE    

CHAPTER 10 IMPLEMENTING STRATEGY: CHANGE AGENDA AND STARTING CONDITIONS

CHAPTER 11 IMPLEMENTING STRATEGY: GUIDELINES AND ACTION