Strategic Communication for Sustainable Organizations: Theory and Practice

February 16, 2016|
Strategic Communication for Sustainable Organizations: Theory and Practice
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This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.

Title:Strategic Communication for Sustainable Organizations: Theory and Practice
Format:Kobo ebook
Published:February 16, 2016
Publisher:Springer International Publishing
Language:English
Appropriate for ages:All ages
ISBN - 13:9783319180052

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