Strategic Corporate Communications: A Global Approach for Doing Business in the New India: A Global…

Hardcover | September 16, 2008

byPaul A. Argenti

not yet rated|write a review

As a new industrial superpower, India is changing the way business is being conducted around the globe. This creates a complex challenge for communication directors, HR executives, and marketing departments--the solution of which can put your company ahead of all the others to thrive in this fertile new market. “Put simply,” writes Paul Argenti, one of the foremost experts on corporate communications today, “companies must now find ways to communicate with constituencies they were able to ignore fifty years ago.”

Strategic Corporation Communication provides a practical and precise game plan for effectively conveying your company's message to both employees based in India and to your Indian customers. In it, Argenti provides key background information on why and how India's influence is changing corporate communications, explaining initiatives that help you:

  • Organize communication efforts within the company and with the general public
  • Use advertising designed to attract investors and influence opinion
  • Work effectively with the Indian media, which operates differently from outlets in the West
  • Build a framework dedicated to handling investor relations
  • Gain a deep understanding of government's role in India, and work with it accordingly

    Many key functions of a business, from human resources issues to corporate branding, falls into the realm of corporate communications. In this ever-changing and increasingly global business landscape, developing a centralized communications system designed for specific needs is essential for success. Strategic Corporate Communication provides the knowledge you'll need to ensure your company leads the way in the exciting new economy of India.

Pricing and Purchase Info

$57.89 online
$59.95 list price
In stock online
Ships free on orders over $25

From the Publisher

As a new industrial superpower, India is changing the way business is being conducted around the globe. This creates a complex challenge for communication directors, HR executives, and marketing departments--the solution of which can put your company ahead of all the others to thrive in this fertile new market. “Put simply,” writes Pau...

Paul A. Argenti is professor of corporate communication at the Tuck School of Business at Dartmouth College. He provides management and corporate communication consulting to such clients as Goldman Sachs, Sony, and Novartis.

other books by Paul A. Argenti

The Power Of Corporate Communication: Crafting the Voice and Image of Your Business
The Power Of Corporate Communication: Crafting the Voic...

Hardcover|Jun 28 2002

$41.72 online$58.95list price(save 29%)
Digital Strategies for Powerful Corporate Communications
Digital Strategies for Powerful Corporate Communication...

Kobo ebook|Jul 22 2009

$40.49 online$52.49list price(save 22%)
The Power of Corporate Communication: Crafting the Voice and Image of Your Business
The Power of Corporate Communication: Crafting the Voic...

Kobo ebook|Jun 1 2002

$41.49 online$53.81list price(save 22%)
see all books by Paul A. Argenti
Format:HardcoverDimensions:360 pages, 9.3 × 6.2 × 1.27 inPublished:September 16, 2008Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071549919

ISBN - 13:9780071549912

Customer Reviews of Strategic Corporate Communications: A Global Approach for Doing Business in the New India: A Global Approach for Doing Business in the New India

Reviews