Strategic Corporate Management for Engineering by Paul S. ChinowskyStrategic Corporate Management for Engineering by Paul S. Chinowsky

Strategic Corporate Management for Engineering

byPaul S. Chinowsky, James E. Meredith

Hardcover | February 15, 2000

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Strategic Corporate Management for Engineering bridges the gap between business and engineering textbooks and reference books. This groundbreaking text is the first book to apply the concepts of strategic management to the specifics of the civil engineering industry. Strategic CorporateManagement for Engineering presents seven areas of strategic management for engineering organizations, emphasizing the need to address these areas as a complement to traditional project management practices. A step-by-step, question-and-answer approach leads readers through the preparation forstrategic management and the internal and external issues that must be faced, including managing organizational change, forecasting emerging technologies, and implementing strategic management plans. Each chapter features the use of case studies that place readers in senior positions withinregional, national, and international engineering and construction organizations. These case studies expose students and aspiring executives to real-life situations faced by civil engineering professionals. Ideal for courses in engineering organizations, organizational or project management, and construction management, Strategic Corporate Management for Engineering also serves as a valuable resource for professionals. Addressing a critical need in the civil engineering industry, it providesstudents, educators, and professionals with the basic tools to effectively compete in the changing global marketplace for engineering and construction services. The text is accompanied by a website at, which contains a table of contents, a discussion forum foreducators to discuss cases, and information from the course in which the text was developed.
James E. Meredith is at Georgia Institute of Technology.
Title:Strategic Corporate Management for EngineeringFormat:HardcoverPublished:February 15, 2000Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195124677

ISBN - 13:9780195124675

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Table of Contents

PrefaceAcknowledgmentsPART I: PREPARING FOR STRATEGIC MANAGEMENT1. STRATEGIC MANAGEMENT: A BACKGROUNDThe Strategic Management HistoryDiscussion Questions2. THE STRATEGIC MANAGEMENT FOUNDATIONThe Context of Emerging IssuesThe Project Management TraditionCivil Engineering Knowledge RequirementsStrategy--The Definitional BasisThe Question-Answer MethodologyTaking the Next StepDiscussion QuestionsII. INTERNAL STRATEGIC MANAGEMENT ISSUES3. THE FIRST STEPS: VISIONS, MISSIONS, AND GOALSThe Organization VisionThe Mission StatementThe Organization GoalsLeadership in Strategic ManagementDiscussion QuestionsCase Study: Vision, Mission, and Goals in Business CreationQuestions4. CORE COMPETENCIES OF THE CIVIL ENGINEERING FIRMExamining Core CompetenciesThe Need for Core CompetenciesIdentifying Core CompetenciesTaking the Next StepDiscussion QuestionsCase Study: Shifing Core CompetenciesQuestions5. KNOWLEDGE AND INFORMATION RESOURCESThe Changing Resources of OrganizationsKnowledge Workers as an Organization InvestmentTechnology Resources: Enhancing Knowledge ExchangeA New RoleThe Strategic TransitionEstablishing a Technology Integration StrategyDiscussion QuestionsCase Study: Knowledge Resources for Market CompetitionQuestions6. ORGANIZATION EDUCATIONWhy Education as a FocusWhat To StudyHow To EducateThe Common Issue--DisseminationOrganization Education ExamplesJustifying Education CostsSummaryNext StepsDiscussion QuestionsCase Study: Integrating Education into the Organization EnvironmentQuestionsPART III: EXTERNAL STRATEGIC MANAGEMENT ISSUES7. FISCAL MANAGEMENT: PUTTING A FOCUS ON LONG-TERM BOTTOM-LINESThe Three Perspectives of Financial NumbersProject-Based Finances--A Project PerspectiveOrganization Finances--An Internal PerspectiveIndustry and Regional Economics--An External PerspectiveThe Strategic Application of FinanceEconomic Forecasting: Surviving Economic Roller CoastersReturn on Management: An Emerging Financial Concept for Civil EngineeringSummaryNext StepsDiscussion QuestionsCase Study: Short-Term vs. Long-Term FinancialsQuestions8. EVALUATING MARKET OPPORTUNITIESWhy Market Analysis and ExpansionReactive versus Proactive Market ResponsesDetermining Market OpportunitiesThe International MarketRisk Analysis: The Final Step in Market ExpansionA Summary CheckpointNext StepsDiscussion QuestionsCase Study: Expanding beyond an Established MarketQuestions9. COMPETITION: BATTLE IN THE CIVIL ENGINEERING ARENAPutting Competition into a Strategic Advantage PerspectiveCompetitive PerspectivesRemembering the Personal RelationshipPutting the Battle Plan in Place: Technological Marketing in the Twenty-First CenturySummaryDiscussion QuestionsCase Study: Battling the Home Field AdvantageQuestions10. PUTTING STRATEGIC MANAGEMENT INTO ACTIONStep 1: Where Are You Now?Step 2: Action PerspectiveStep 3: Putting a Strategic Management Team in PlaceStep 4: First StepsClosing ThoughtsReferencesIndex