Strategic Internal Communication: How To Build Employee Engagement And Performance by David CowanStrategic Internal Communication: How To Build Employee Engagement And Performance by David Cowan

Strategic Internal Communication: How To Build Employee Engagement And Performance

byDavid Cowan

Paperback | June 28, 2017

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Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy.Strategic Internal Communicationshows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision.

This fully updated 2nd edition ofStrategic Internal Communicationincludes new information on how to use Dialogue Box during times of transition and organizational change. It also gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation. Supported by examples and case studies from the author's own experience,Strategic Internal Communicationis an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success.

Dr David Cowanis an author and a visiting scholar in the Communications Department at Boston College, USA. Over his career he has worked with a variety of clients, including SABIC, Honeywell Aerospace, SAP, Saudi Aramco, Hewlett-Packard, and has taught the Dialogue Box to over six hundred participants in America, Britain, China, Nether...
Title:Strategic Internal Communication: How To Build Employee Engagement And PerformanceFormat:PaperbackDimensions:232 pages, 9.21 × 6.18 × 0.55 inPublished:June 28, 2017Publisher:Kogan PageLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0749478659

ISBN - 13:9780749478650


Table of Contents

** Chapter - 00: Introduction; ** Chapter - 01: The New Organizational Triangle - Internal Communications, Employee Engagement and HR; ** Chapter - 02: Culture Shock - Corporate Culture Does Not Exist; ** Chapter - 03: Communicating Through Change, Changing Through Communication; ** Chapter - 04: Dialogue and the Digital World; ** Chapter - 05: Zone 1 - Intelligence - How Organizations and People Think; ** Chapter - 06: Zone 2 - Emotion - How Organizations and People Feel; ** Chapter - 07: Zone 3 - Interpretation - How Organizations and People Understand; ** Chapter - 08: Zone 4 - Narrative - How Organizations and People Agree (or Disagree!); ** Chapter - 09: The End Zone - Ensuring Effective Dialogue - How Organizations and People Talk; ** Chapter - 10: Using the Dialogue Box