Strategic Management And Competitive Advantage: Concepts by Jay B. BarneyStrategic Management And Competitive Advantage: Concepts by Jay B. Barney

Strategic Management And Competitive Advantage: Concepts

byJay B. Barney, William S. Hesterly

Paperback | August 14, 2014

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For courses in strategy and strategic management.
Core strategic management concepts without the excess.
Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.

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Title:Strategic Management And Competitive Advantage: ConceptsFormat:PaperbackDimensions:400 pages, 9.9 × 7.9 × 0.8 inPublished:August 14, 2014Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0133129306

ISBN - 13:9780133129304


Table of Contents

Brief Contents



CHAPTER 1: What Is Strategy and the Strategic Management Process? 2

CHAPTER 2: Evaluating a Firm’s External Environment 28

CHAPTER 3: Evaluating a Firm’s Internal Capabilities 64indows User

End-of-Part 1 Cases PC 1–1


CHAPTER 4: Cost Leadership 102

CHAPTER 5: Product Differentiation 130

End-of-Part 2 Cases PC 2–1


CHAPTER 6: Vertical Integration 162

CHAPTER 7: Corporate Diversification 188

CHAPTER 8: Organizing to Implement Corporate Diversification 220

CHAPTER 9: Strategic Alliances 248

CHAPTER 10: Mergers and Acquisitions 276

CHAPTER 11: International Strategies 306

End-of-Part 3 Cases PC 3–1


Appendix: Analyzing Cases and Preparing for Class Discussions 343

Glossary 347

Company Index 355

Name Index 359

Subject Index