Strategic Management: Creating Competitive Advantages by McNamara, GerryStrategic Management: Creating Competitive Advantages by McNamara, Gerry

Strategic Management: Creating Competitive Advantages

byMcNamara, Gerry, Alan Eisner, G.t. (tom) Lumpkin

Paperback | September 23, 2013

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Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.
Title:Strategic Management: Creating Competitive AdvantagesFormat:PaperbackDimensions:9.9 × 8.8 × 0.8 inPublished:September 23, 2013Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0077636082

ISBN - 13:9780077636081

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Table of Contents

PART ONE: STRATEGIC ANALYSIS

Chapter 1: Strategic Management: Creating Competitive Advantages

Chapter 2: Analysing the External Environment of the Firm

Chapter 3: Assessing the Internal Environment of the Firm

Chapter 4: Recognising a Firm&#39s Intellectual Assets: Moving beyond a Firm&#39s Tangible Resources

PART TWO: STRATEGIC FORMULATION

Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages

Chapter 6: Corporate-Level Strategy: Creating Value through Diversification

Chapter 7: International Strategy: Creating Value in Global Markets

Chapter 8: Entrepreneurial Strategy and Competitive Dynamics

PART THREE: STRATEGIC IMPLEMENTATION

Chapter 9: Strategic Control and Corporate Governance

Chapter 10: Creating Effective Organizational Designs

Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization

Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship

PART FOUR: CASE ANALYSIS

Chapter 13: Analysing Strategic Management Cases