Strategic Management Of Market Niches: A Model Framework

byGorazd Ocvirk

Paperback | December 18, 2017

Strategic Management Of Market Niches: A Model Framework by Gorazd Ocvirk
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Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.
Dr. Gorazd Ocvirk is director of a global acting consultant company.
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Title:Strategic Management Of Market Niches: A Model FrameworkFormat:PaperbackProduct dimensions:231 pages, 8.27 X 5.83 X 0 inShipping dimensions:231 pages, 8.27 X 5.83 X 0 inPublished:December 18, 2017Publisher:Springer NatureLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3658203633

ISBN - 13:9783658203634

Appropriate for ages: All ages

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